Apple's Final Cut Pro X Woes Boost Sales of Adobe Video Tools for Mac
by 45%
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first tippedthe loop late yesterday, adobe today revealed in broad press release on video technologies video content creation tools have seen sales increase 45% on mac side year. adobe cites switchers apple's much-maligned final cut pro x primary driver growth.
following poor reception of final cut pro x, adobe took advantage of situation offer significant "switcher" discounts users moving either final cut pro or avid's media composer adobe's creative suite cs5.5 production premium or premiere pro cs5.5 packages. program, limited commercial customers, offers 50% of standard cost of adobe's applicable products.
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use adobe premiere 5.5 on mac pro. love it. dont know apple thinking final cut x. fail.
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