Apple Developing 'New Technology' for Delivering Video Content

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in article on of challenges facing tim cook steps new role ceo @ apple, the wall street journal briefly notes apple in process of developing "new technology deliver video televisions". article not elaborate on technology might be, revives rumors apple seeking launch subscription package television content.
apple has of course been pushing airplay technology streaming video ios devices apple tv set-top box, report's context suggests technology being referred separate effort.

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apple has been rumored interested in launching apple-branded television set, although many of rumors appear fall category of speculation , wishful thinking. apple has been careful entering television market, limiting select content offered itunes store , hardware such apple tv streaming within apple ecosystem. company has expressed concern on difficult go-to-market strategy television offerings, citing competitive, low-margin market television sets , balkanized content arrangements among media , cable companies.

rumors of potential "best of television" subscription package surfaced in late 2009, disney , cbs said have been interested in signing on service. time ipad launched in 2010, plans had apparently been put on hold due lack of interest media companies.

article link: apple developing 'new technology' delivering video content
 

and go nicely apple's new hdtv.
 


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